Really fast food

Naming / Identity / Design / Art Direction

As traditional fast food chains stumble, a small local initiative called Munchery! wants to grow into a contemporary, 21st-century haven for burger fans.

The service and ingredients are of premium quality. However, despite that, I did not want to create an aura of elitism and dining snobbery for something so pure and down to earth as a simple, honest burger. A clean, playful and modern aesthetic is friendly, unpretentious and inviting, and that goes really well with the cozy, genuine vibe of the place.