Well, you don’t get to see Vlade Divac play “Smoke on the Water” every day, or Marshall amps adorned with grandma’s crochet table-cloths, do you?

A campaign for Société Générale Bank’s housing loans features young Vlade living with the most terrifying landlord you can imagine, while dreaming of both rock stardom and an apartment of his own.

In the end, all that hard rocking paid off - the campaign resulted in a 56% increase in loan inquiry.